What it’s for. (Once again, a “hat tip” – also his term – to Seth Godin.) I got so caught up in “Who It’s For” last time, that I didn’t really get to this part. So, here we go. What’s it for? As I mentioned in the last post, the life I’m looking for is a life on purpose. One with balance and quality time…and white space; one with adventure, creativity, curiosity and a love of learning; one where I…
Who is it for? And, what is it for? These are the first two questions that Seth Godin suggests you use when starting a new project…any new project. And let me tell you, it totally works. By asking these two questions and really spending time in thoughtful contemplation, it can really clarify your work. The mission becomes clearer. It’s easier for the people you seek to serve to know that the work is for them. So, while we’re getting started…